Digital Advertising & Web Specialist

• Managed monthly social media and Google Ads campaigns with significant budgets, focusing on detailed KPI analysis and performance tuning, aiming to get a notable increase in ad leads. 
• Utilized Facebook Pixel and Google Analytics for targeted ad retargeting, effectively contributing to an increase in lead generation. 
• Developed over 50 websites using platforms such as WordPress, Wix, and Squarespace and crafted clear, insightful presentation decks for campaign reporting using PowerPoint and Canva.

Social Media Advertising Specialist                                                                                         

• Managed 12-15 social media advertising campaigns concurrently, ensuring effective multitasking and organizational skills. 
• Focused on creating, optimizing, and monitoring ads across various platforms to maximize performance and audience engagement. 

Digital Production Coordinator                                                                     

• Regularly communicated with clients to understand their needs and conceptualize effective social media campaigns. 
• Developed a range of creatives tailored for diverse clients, showcasing versatility and creativity in digital content production. 

Digital Marketing Executive

• Managed social media platforms for multiple clients, ensuring their brand messaging was consistent and engaging across all channels.
• Crafted creatives and captions that resonated with diverse audiences, effectively driving engagement and enhancing online presence.
• Served as the crucial bridge between my team and our clients, facilitating clear and effective communication to align strategies and goals.
• Monitored social media trends and analytics, using insights to refine strategies and improve campaign performance.
• Collaborated with the content creation team to develop targeted marketing materials that spoke to the unique needs of each client.
• Coordinated with the sales and marketing teams to ensure campaign objectives were met and exceeded client expectations.
• Provided regular updates and reports to clients, showcasing the impact of our digital marketing efforts on their brand growth.
• Managed multiple projects simultaneously, prioritizing tasks to meet deadlines and deliver high-quality work.
• Conducted market research to stay ahead of digital trends, ensuring our marketing strategies remained innovative and effective.
• Played a key role in brainstorming sessions, contributing creative ideas that drove the success of our digital campaigns.

Student Ambassador

• Served as a bridge between the student body and the college administration, ensuring that students’ concerns and suggestions were heard and addressed.
• Provided guidance and support to new and existing students, helping them navigate the complexities of college life.
• Organized and participated in events and workshops that aimed to enrich the student experience at Seneca College.
• Actively promoted campus resources and services that could aid students in their academic and personal development.
• Contributed to creating a welcoming and inclusive campus environment where every student felt valued and supported.
• I was constantly learning about the diverse needs of the student population to better serve and represent them.