Social Media and Ads Specialist

 North America’s Largest Financial Education Company, teaching unique and effective Real Estate Investing techniques to over 1000 students

•  Boosted awareness by 30% and website conversions by 50% through targeted ad campaigns using strategies like lookalike audiences and retargeting.
• Developed and executed email and social media campaigns using platforms like GoHighLevel increasing organic lead generation by 20%.
• Conceptualized, shot, and edited innovative, out-of-the-box videos for social media platforms, ad campaigns, and websites, increasing brand visibility and audience engagement.

Social Media Analyst

A digital marketing agency offering e-commerce growth strategies, inbound marketing implementation, and social media strategy
development to over 600 clients

• Analyzed social media trends, enhancing engagement by 25% through targeted strategies and ad optimization.
• Planned, setup and managed 30+ social media accounts concurrently.
• Developed comprehensive reports, leading to improved campaign effectiveness by 30%.
• Collaborated with cross-functional teams to streamline content distribution, resulting in a 15% decrease in project turnaround time.

Digital Advertising & Web Specialist

 A digital advertising agency focusing on Facebook, Instagram, LinkedIn, and Google advertising to help businesses increase online exposure and generate leads.

• Managed social media and Google Ads campaigns with over $400,000 budgets, increasing lead generation by up to 400% across healthcare, real estate, e-commerce, and more using strategies like A/B testing, utilizing Facebook Pixel and Google Analytics.
• Launched 50+ optimized WordPress websites, boosting traffic by 50%. Maintained HTML/CSS templates, managed content updates, and automated workflows with Zapier.
• Created campaign reports using Looker Studio and Canva. Utilized Google Analytics, HubSpot, and Zapier for insights, and optimized email marketing campaigns

Digital Marketing Executive

• Managed social media platforms for multiple clients, ensuring their brand messaging was consistent and engaging across all channels.
• Crafted creatives and captions that resonated with diverse audiences, effectively driving engagement and enhancing online presence.
• Served as the crucial bridge between my team and our clients, facilitating clear and effective communication to align strategies and goals.
• Monitored social media trends and analytics, using insights to refine strategies and improve campaign performance.
• Collaborated with the content creation team to develop targeted marketing materials that spoke to the unique needs of each client.
• Coordinated with the sales and marketing teams to ensure campaign objectives were met and exceeded client expectations.
• Provided regular updates and reports to clients, showcasing the impact of our digital marketing efforts on their brand growth.
• Managed multiple projects simultaneously, prioritizing tasks to meet deadlines and deliver high-quality work.
• Conducted market research to stay ahead of digital trends, ensuring our marketing strategies remained innovative and effective.
• Played a key role in brainstorming sessions, contributing creative ideas that drove the success of our digital campaigns.

Student Ambassador

• Served as a bridge between the student body and the college administration, ensuring that students’ concerns and suggestions were heard and addressed.
• Provided guidance and support to new and existing students, helping them navigate the complexities of college life.
• Organized and participated in events and workshops that aimed to enrich the student experience at Seneca College.
• Actively promoted campus resources and services that could aid students in their academic and personal development.
• Contributed to creating a welcoming and inclusive campus environment where every student felt valued and supported.
• I was constantly learning about the diverse needs of the student population to better serve and represent them.