https://utkarshjukaria.com/blog/Practical performance marketing guides.en https://utkarshjukaria.com/blog/ai-in-performance-marketing/https://utkarshjukaria.com/blog/ai-in-performance-marketing/Wed, 11 Nov 2026 12:00:00 GMTWhere AI actually helps in paid media: automated bidding, creative testing, campaign naming, QA, reporting, alerts and research. Practical workflows, example prompts and the limits to respect. https://utkarshjukaria.com/blog/attribution-models-explained/https://utkarshjukaria.com/blog/attribution-models-explained/Mon, 09 Nov 2026 12:00:00 GMTYour ad platforms report more sales than your store made. Learn how attribution models and windows work, why platforms double count, and a simple routine to find the real number. https://utkarshjukaria.com/blog/shopify-discount-stacking/https://utkarshjukaria.com/blog/shopify-discount-stacking/Fri, 06 Nov 2026 12:00:00 GMTShopify discounts can combine by class. See how product, order and shipping discounts stack, a worked worst-cart example, and a 10-step checklist to protect your margin before BFCM. https://utkarshjukaria.com/blog/break-even-roas/https://utkarshjukaria.com/blog/break-even-roas/Tue, 03 Nov 2026 12:00:00 GMTBreak-even ROAS is 1 divided by your contribution margin. Learn the formula, follow a worked example with shipping, fees and returns, and set a target ROAS that actually leaves profit.